Local SEO news, analysis, trends, tactics and how-to guides from Search Engine Land (2024)

Dig deeper into Local Search Marketing: How to get reviews for local SEO: The must-do list 1-star review attacks plague restaurants on Google Google local justifications: Everything you need to know 5 local SEO insights from Google’s API documentation leak 6 SEO tactics for home service companies Survey: 54% of people look through more search results vs. 5 years ago How to extract GBP review insights to boost local SEO visibility Google Business Profile chat and call history going away How to reappeal a Google Business Profile suspension How to navigate negative Glassdoor and Indeed company reviews Localized SERPs: Winning traffic and leads with service area pages What to do when Google changes your GBP information How to maximize your local business’ Google Maps presence Local SEO in 2024: 6 simple ways to dominate local search How to create local business content that converts Google Business Profiles tools are temporarily unavailable Google Business Profile websites are now redirected to Google Maps Google removes option to see more local results in the search results How SMBs are approaching digital marketing in 2024 Local search in 2024: Key trends and tactics for marketers Google gets tough on third-party ordering and booking providers hogging GBP listings Google local pack not showing for many searchers Google says it took down 45% more fake reviews in 2023 thanks to new algorithm Local SEO success: How to track rankings, conversions, calls Google tests Nearby Events and Deals local search feature Google Business Profile performance insights: What you need to know Local SEO for new physical locations Best of the Bot: Write a blog post on local SEO for small businesses Google Business Profile: The new suspension appeal process How to manage and optimize local listings for SEO Google Maps new search results makes photos significantly more important How to use DIY content to boost your visibility and leads Google Business Profiles adds disabled-owned attribute to listings 5 useful GA4 dashboards for local SEO Understanding explicit vs. implicit searches: The key to dominating local SEO How to create a perfect location page for SEO and visitors 5 top tips to boost your local SEO efforts How to create local content that builds trust and drives sales Unleashing the potential of Google reviews for local SEO How to respond to negative reviews harming your company’s reputation How to use location-specific authority content for SEO Google files lawsuit over fake review scams Google Bard now can use your device’s precise location for more relevant local results